01 · Starting point
Looking at the journey end to end
The previous site established the baseline. The opportunity was broader than visual polish: navigation, hierarchy, consistency and the route from discovery to purchase.
← Work I’ve done
01 · Web design, front-end & UX
Spex4Less Website Redesign
A complete ecommerce redesign spanning visual direction, page layouts, customer journeys and hands-on front-end implementation.
Scope
Full ecommerce redesign
My contribution
Design, UX & front-end
Core idea
One connected customer journey
Project walkthrough
How the Spex4Less redesign came together.
Six connected stages show how the work moved between design, implementation and customer communication.
02 · Redesign
Making the design feel consistent
Reusable patterns, a stronger type hierarchy and consistent calls to action brought different parts of the ecommerce experience together.
03 · Discovery
Helping customers choose with confidence
An interactive eyewear quiz turns a wide choice into a more guided and approachable route through the range.
04 · Responsive design
Giving each screen a clear purpose
Responsive decisions were considered as part of the design rather than an adaptation after desktop work was complete.
05 · Communication
Keeping things consistent after purchase
Automated email communication used clearer sections, readable hierarchy and focused next steps to support the customer beyond the storefront.
06 · Printed material
Taking the same approach into print
The same attention to hierarchy and consistency extended into printed collateral and customer-facing promotional design.
07 · Business cards
A consistent identity in every detail
The refreshed visual direction was carried through to business cards, creating a simple and recognisable piece of the wider brand experience.
