EX5 · EX2
Model content
Positioning, derivatives, range, charging, specification, pricing, offers and calls to action.
Geely
Helping introduce a new automotive brand to UK customers
My work supports Williams’ growing Geely presence across model pages, campaigns, retailer content, events, offers and customer education.
The challenge
Introducing the brand to a new audience
A new brand must explain who it is, what its vehicles offer and why customers should consider them—without overwhelming people with specifications.
Who is Geely?Range & chargingPrice & equipmentWarranty & retailers
The work
Clearer derivatives
Helping customers understand meaningful differences between Pro, Max and Ultra trims.
Retailer presence
Connecting the national brand with Williams locations in Manchester, Liverpool and Rochdale.
Events, campaigns & SEO
VIP activity, Together Again Festival content, partnerships, launches, metadata and internal linking.