Vehicle journeys
Listing pages, filters, detail pages, calls to action, forms and exits.
Analytics & Insight
Using data to understand customer behaviour
My work with GA4, Looker Studio, Google Tag Manager and Microsoft Clarity moves beyond headline numbers to investigate journeys, acquisition, engagement and friction.
Google Analytics 4Looker StudioGoogle Tag ManagerMicrosoft ClarityExcel
My approach
I start with the question, not the dashboard
Why did traffic change?
Where are customers leaving?
Which filters matter?
Where is tracking breaking?
Investigation areas
What I look into
Acquisition
Useful source groupings including paid, organic, social, internal and emerging AI referrals.
Campaign behaviour
Comparing landing behaviour, stock engagement, funnel depth and brand differences.
Entry & exit
Untangling dynamic URLs, parameters, brand filters and journeys spanning page types.
Recurring reporting
Weekly and monthly reporting designed for decisions, not routine spreadsheet production.
Data quality
Recognising broken events, attribution errors, filtering limitations and metrics that cannot be trusted.
Being able to question the data is as important as being able to report it.